VIDEO: Road safety advertisements – you laugh, you cry

September 12, 2016
Governments, police forces and parent groups have use various messages to warn the public about dangerous driving and some have been more effective than others.


Two recent examples – one from New Zealand and one from Australia – make their point in different ways. The New Zealand video - ‘don’t use a mobile phone while driving’ – gets the message across with gentle humour.

The Australian video – ‘don’t drink and drive’ – employs intense drama to ensure a mark is left on the viewer.

But be warned, though. The Australian video, 5 minutes of it, is chilling and compelling in equal measure. It contains brutal scenes accompanied by the strains of Everybody Hurts, by the American rock group R.E.M.

You may never listen to Everybody Hurts again without thinking of %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal the Australian video Visit Youtube Video false https://www.youtube.com/watch?v=7l5Wa94ynss false false%>.

Related Content

  • Penta’s custom-made plant flexibility
    April 8, 2013
    Penta Automazioni Industriali says it began trading in 1991 in response to increased demand for automation in the handling, stacking, sorting and ageing of concrete elements. The company provides custom-made plants and, through a close relationship with customers, Penta says it is able to continuously improve its products and adapt them to constantly changing market demands.
    Read More
  • A new 50tonne class excavator from Hidromek is its biggest yet
    February 6, 2013
    Hidromek is offering an improved excavator series and plans to introduce a new top-of-the-range machine later this year. Export manager Anil Bingöl said, “We are preparing a 50tonne class machine.” He added that this will be offered with a Tier 4 Interim/Stage IIIB emissions rating only, although full specifications of the machine have yet to be revealed. The new 50tonne class excavator will benefit from the latest Hidromek telematics package, which uses satellite communications to provide a continuous flow
    Read More
  • VF VENIERI for eco-friendly construction manufacturing
    January 6, 2017
    VF VENIERI manufactures top quality wheeled loaders and articulated and compact backhoe loaders. Based in Lugo, near Bologna, since 1948, the firm also offers a wide range of used construction machines. Covering more than 90,000m², VF VENIERI’S five buildings on its factory site are completely self-powered by renewable energy. A worldwide reputation for reliability, performance and superior customer care, are other key qualities of the VF VENIERI brand.
    Read More
  • VF VENIERI for eco-friendly construction manufacturing
    April 9, 2013
    VF VENIERI manufactures top quality wheeled loaders and articulated and compact backhoe loaders. Based in Lugo, near Bologna, since 1948, the firm also offers a wide range of used construction machines. Covering more than 90,000m², VF VENIERI’S five buildings on its factory site are completely self-powered by renewable energy. A worldwide reputation for reliability, performance and superior customer care, are other key qualities of the VF VENIERI brand.
    Read More

Highlighted Content