Skip to main content

Eyes on the road – the distraction problem

The news that Europe’s road safety drive stalled in 2015 is a cause for concern. The actual causes of this stutter in the road with regard to boosting safety have yet to be identified. But it is highly likely that driver distraction plays a role, at least in part. There is plenty of research showing just how much of a risk the use of cellphones pose for drivers. And yet far too many drivers are blasé about the risks these pose for driver distraction. The sight of someone using a cellphone at the wheel i
June 23, 2016 Read time: 3 mins
The news that Europe’s road safety drive stalled in 2015 is a cause for concern. The actual causes of this stutter in the road with regard to boosting safety have yet to be identified. But it is highly likely that driver distraction plays a role, at least in part.

There is plenty of research showing just how much of a risk the use of cellphones carries for drivers. And yet far too many drivers are blasé about the risks these pose for driver distraction. The sight of someone using a cellphone at the wheel is commonplace in Europe and the US, as well as elsewhere in the world.

Many people believe they are able to multitask, perhaps thinking they have evolved further than the rest of us and that they have superhuman, dual processing capabilities embedded in their skull. “I can drive safely while I’m talking on the phone,” is a claim I’ve heard many times, including from a number of colleagues (you know who you are). The fact is, these people are deluding themselves and putting themselves, and more to the point, others at unnecessary risk in doing so.

The human brain operates akin to an old computer when given a complex task to handle. With too much to do, it crawls to a halt. Remember watching that annoying hourglass spinning round and round and round on your old computer? That’s just like the brain when trying to talk and drive at the same time. And yes, there is a difference between talking on the phone and talking with other vehicle occupants. Again, research shows that when using a phone at the wheel the driver will automatically prioritise the conversation over the driving function. When talking with passengers, the driver will prioritise driving and conversation will dry up when a road hazard has to be negotiated.

Worse still are those fools who believe it is acceptable to text or use the internet while driving (and yes, that means you in the grey Mercedes I’ve seen drifting along at 80km/h on a dual carriageway while texting). Young drivers are more likely than most to use cellphones at the wheel, which is of concern as research from the UK also shows young drivers aged 17-24 are eight times more likely to be involved in a crash.

Research shows that drivers using phones at the wheel are four times more likely to crash. Hands-free kits meanwhile offer next to no benefit as driver distraction is by mental rather than physical function and while they may still be legal, they are not safe. The effects of using a phone while driving are by no means momentary either. Research has revealed that using voice-activated technology will take a driver's mind away from driving for up to 27 seconds after using the system.

To combat this massive problem, better education as to the risks will have to go hand in hand with better enforcement, and much tougher penalties for offenders.

Related Content

  • US road safety concern over cannabis use
    January 16, 2019
    Concern is being expressed in the US over the correlation between cannabis use and crashes.
  • Cosmic rays to monitor bridge condition
    January 2, 2025
    Cosmic rays can be used to monitor bridge condition.
  • Training as well as test equipment is a must for emerging markets
    April 27, 2015
    Emerging markets, such as North and East Africa, are developing an appetite for materials testing equipment, but suppliers need to provide expertise and training as well as a broad range of machines, as Kristina Smith finds out Asking what sort of testing equipment is required for Africa is a little bit like asking what sort of food Europeans like to eat. The answer is that requirements vary enormously from the most basic and ancient of tests to the very cutting edge of dynamic testing. “You have some
  • Road safety concepts aimed at developing nations
    October 31, 2012
    In this second of a two-part interview, Rohit Baluja introduces the work of the Delhi-based Institute of Road Traffic Education that he established in 1991 by way of practical response to the particular challenges of road safety in a developing world context Despite the alarming trends outlined in the first part of this article (World Highways: Vol.21, Issue No.6), Rohit Baluja remains optimistic that, if only the proper foundations of traffic management systems can be established, there is no reason why dr