Weak European currency boosting exports of machines

Some European equipment manufacturers are taking advantage of low currency values to boost sales at the moment. Hamm’s marketing manager Gottfried Beer said: “We see that with the exchange rate it’s a chance for us.” Both for Hamm and its rival BOMAG, for example, the low value of the European currency against the US dollar gives a significant price advantage. For US rental customers, this means that they can buy premium products from Europe at prices that would have previously been restricted to second ti
April 23, 2015 Read time: 2 mins
Strong sales of European machines are a result of a weak currency

Some European equipment manufacturers are taking advantage of low currency values to boost sales at the moment. 228 Hamm’s marketing manager Gottfried Beer said: “We see that with the exchange rate it’s a chance for us.”

Both for Hamm and its rival 172 BOMAG, for example, the low value of the European currency against the US dollar gives a significant price advantage. For US rental customers, this means that they can buy premium products from Europe at prices that would have previously been restricted to second tier brands. Beer said, “It’s very attractive for customers buying in dollars.”

And he added: “That is the reason why this INTERMAT is interesting.”

The British pound is similarly strong against the European currency. Beer said, “When they buy now, they get more machines than ever.”

In terms of sales, Hamm has had orders in the hundreds for its H7 soil compactor, even before the machine has gone into production. Although announced late last year, the H7 is only just going into production at the factory in Tirschenreuth. However, every one of those machines trundling off the production line in the next few months will have had a customer name assigned to it well in advance - and with a significant chunk of those sales going into the US rental segment.

For more information on companies in this article

Related Content

  • Fayat Group buying Dynapac from Atlas Copco
    January 19, 2017
    The Fayat Group in France is to buy the Dynapac Road Construction Equipment Division of Atlas Copco. This business makes compactors for asphalt and soil applications, as well as asphalt pavers and planers. With this key acquisition, Fayat says that it intends to strengthen its strategic position in road construction and maintenance equipment. The Fayat Group already has a strong portfolio of machines and technologies for the road construction sector with its BOMAG, Marini, Marini-Ermont and SAE, Secmair
    Read More
  • Well-educated personnel are the best investment for the future says the Ammann international training centre
    May 20, 2014
    Far too often, managers will view training as a luxury and not as a competitive and strategic necessity. Lazy team leaders regularly argue that it is a waste of time and money training their people, not least because these same trainees might subsequently leave the organisation. Courses are seen as an interruption, and a good way to delay things. There is always something much more pressing and important on the to-do list and staff can end up feeling forced into the training department. But these are weak a
    Read More
  • BOMAG unveils new compactors, mills and pavers for China
    November 25, 2014
    New for BOMAG in China are a soil compactor, asphalt paver, asphalt rollers and reclaimer/stabiliser. These launches come at a time when the firm is seeing its market share in China increase, as more customers opt for quality machines for their longer term road contracts.
    Read More
  • BOMAG unveils new compactors, mills and pavers for China
    January 6, 2017
    New for BOMAG in China are a soil compactor, asphalt paver, asphalt rollers and reclaimer/stabiliser. These launches come at a time when the firm is seeing its market share in China increase, as more customers opt for quality machines for their longer term road contracts.
    Read More

Highlighted Content