Weak European currency boosting exports of machines

Some European equipment manufacturers are taking advantage of low currency values to boost sales at the moment. Hamm’s marketing manager Gottfried Beer said: “We see that with the exchange rate it’s a chance for us.” Both for Hamm and its rival BOMAG, for example, the low value of the European currency against the US dollar gives a significant price advantage. For US rental customers, this means that they can buy premium products from Europe at prices that would have previously been restricted to second ti
April 23, 2015 Read time: 2 mins
Strong sales of European machines are a result of a weak currency

Some European equipment manufacturers are taking advantage of low currency values to boost sales at the moment. 228 Hamm’s marketing manager Gottfried Beer said: “We see that with the exchange rate it’s a chance for us.”

Both for Hamm and its rival 172 BOMAG, for example, the low value of the European currency against the US dollar gives a significant price advantage. For US rental customers, this means that they can buy premium products from Europe at prices that would have previously been restricted to second tier brands. Beer said, “It’s very attractive for customers buying in dollars.”

And he added: “That is the reason why this INTERMAT is interesting.”

The British pound is similarly strong against the European currency. Beer said, “When they buy now, they get more machines than ever.”

In terms of sales, Hamm has had orders in the hundreds for its H7 soil compactor, even before the machine has gone into production. Although announced late last year, the H7 is only just going into production at the factory in Tirschenreuth. However, every one of those machines trundling off the production line in the next few months will have had a customer name assigned to it well in advance - and with a significant chunk of those sales going into the US rental segment.

For more information on companies in this article

Related Content

  • Industry insight from Caterpillar
    January 6, 2017
    A group of senior executives from Caterpillar spoke to journalists in a round table discussion, providing insight into the company’s future direction. Giving key talking points were: Rob Charter, vice president Excavation Division; Paulo Fellin, vice president, Global Construction and Infrastructure; Mary H Bell, vice president of Building and Construction Products; and Karl Weiss, vice president Earthmoving Division.
    Read More
  • Industry insight from Caterpillar
    April 17, 2013
    A group of senior executives from Caterpillar spoke to journalists in a round table discussion, providing insight into the company’s future direction. Giving key talking points were: Rob Charter, vice president Excavation Division; Paulo Fellin, vice president, Global Construction and Infrastructure; Mary H Bell, vice president of Building and Construction Products; and Karl Weiss, vice president Earthmoving Division.
    Read More
  • Digital opportunities: Eurasphalt & Eurobitume (E&E) event, Berlin
    July 3, 2018
    Traditional players in the European bitumen sector need to grasp digital technology in all its forms to survive. Kristina Smith reports from the recent E&E conference in Berlin.
    Read More
  • SDLG wheeled loaders for Moscow’s new roads and buildings
    March 28, 2014
    Two factories in Russia’s greater Moscow region are using SDLG wheeled loaders to help distribute sand and gravel for use in new roads being built across the region With Russia one of the world’s fastest growing market economies, its need for infrastructure expansion has meant more roads and, as a result, a massive increased need for sand and gravel production. Two sand and gravel factories near Moscow are said to be helping produce the new roads, sidewalks, and also, buildings.
    Read More

Highlighted Content