Weak European currency boosting exports of machines

Some European equipment manufacturers are taking advantage of low currency values to boost sales at the moment. Hamm’s marketing manager Gottfried Beer said: “We see that with the exchange rate it’s a chance for us.” Both for Hamm and its rival BOMAG, for example, the low value of the European currency against the US dollar gives a significant price advantage. For US rental customers, this means that they can buy premium products from Europe at prices that would have previously been restricted to second ti
January 6, 2017 Read time: 2 mins
Strong sales of European machines are a result of a weak currency

Some European equipment manufacturers are taking advantage of low currency values to boost sales at the moment. 228 Hamm’s marketing manager Gottfried Beer said: “We see that with the exchange rate it’s a chance for us.”

Both for Hamm and its rival 172 BOMAG, for example, the low value of the European currency against the US dollar gives a significant price advantage. For US rental customers, this means that they can buy premium products from Europe at prices that would have previously been restricted to second tier brands. Beer said, “It’s very attractive for customers buying in dollars.”

And he added: “That is the reason why this INTERMAT is interesting.”

The British pound is similarly strong against the European currency. Beer said, “When they buy now, they get more machines than ever.”

In terms of sales, Hamm has had orders in the hundreds for its H7 soil compactor, even before the machine has gone into production. Although announced late last year, the H7 is only just going into production at the factory in Tirschenreuth. However, every one of those machines trundling off the production line in the next few months will have had a customer name assigned to it well in advance - and with a significant chunk of those sales going into the US rental segment.

For more information on companies in this article

Related Content

  • Latest earthmoving machines noticeably quieter
    February 20, 2012
    One of the most strikingly apparent features of the new Tier 4 Interim/Stage IIIB rated construction machines is the noise, or rather the lack of it. With engines running at usual operating speed, these emissions compliant machines are noticeably quieter.
    Read More
  • Manufacturing body CECE issues positive results
    March 12, 2015
    The European construction equipment manufacturer’s association, CECE, has released its strongly positive Economic Report for 2014. According to this report, equipment sales in the European market grew by 9% in 2014. However a flat sales growth is forecast for 2015. The report says that 2014 was a troubled, yet good, year for the European construction equipment industry. Sales on the European market grew by 9% compared to 2013, highlighting slight growth in construction. The European construction equipment m
    Read More
  • Hitachi helps to build a better Stockholm
    November 19, 2024
    The ZE135 electric excavator has been put to the test on a high-profile development in the Stockholm Green Innovation District. This new growth area for technology and sustainability is being developed with the goal of renewing and building urban spaces with climate-smart solutions.
    Read More
  • Volvo CE sees sales dip for Q3
    October 21, 2016
    Volvo Construction Equipment has seen its sales dip 2% in the third quarter of 2016, following a strong year. However the profit margins have improved despite the flat sales volumes in the third quarter. The firm says that an improvement in the European market and order intake up by 17% failed to offset continued weakness in other markets, sending Volvo Construction Equipment (Volvo CE) sales down 2% in the third quarter, when adjusted for currency movements. Net sales in the third quarter decreased by 3
    Read More

Highlighted Content