VF Venieri enters the fray with its 19tonne wheeled loader

VF Venieri has diversified from its traditional range of smaller machines to launch the 18-63, a 19tonne, 3.5m3 wheeled loader. Though this is the most widely sold type of machine in the world, Venieri believes its new machine can forge a place for itself, according to managing director Filippo Muccinelli.
April 18, 2013 Read time: 1 min
VF Venieri’s 19-tonne wheeled loader will be competitive on price, says Venieri.
7276 VF VENIERI has diversified from its traditional range of smaller machines to launch the 18-63, a 19tonne, 3.5m3 wheeled loader.

Though this is the most widely sold type of machine in the world, Venieri believes its new machine can forge a place for itself, according to managing director Filippo Muccinelli Venieri.

“It is a big market but there are big competitors,” said Muccinelli. “Our strategy up until now was to stick to a niche market. But now we need to go in this direction.”

Venieri believes it can win a slice of this huge market because it will be competitive on price. “We decided to try to prototype the machine and make a price build-up. We are very happy with the result: the price of our 3.5 m3 is, without any doubt, very competitive in the  worldwide market.”

The 18-63 has hydrostatic transmission, as has all of VF Venieri’s range. It is equipped with 2304 ZF axels and 299 Perkins engine.

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