Governments, police forces and parent groups have use various messages to warn the public about dangerous driving and some have been more effective than others.
Two recent examples – one from New Zealand and one from Australia – make their point in different ways. The New Zealand video - ‘don’t use a mobile phone while driving’ – gets the message across with gentle humour.
The Australian video – ‘don’t drink and drive’ – employs intense drama to ensure a mark is left on the viewer.
Sustainability and the highways sector’s image issue were two major themes at the 10th symposium of the European Asphalt Paving Association in Paris. Margo Cole reports. Sustainability was explicit or implicit in many presentations during EAPA’s biennial symposium for the paving supply chain. The industry feels that sustainability is its home territory, thanks to an already good – and getting even better - record of recycling of materials. But do buyers and users of roads realise that the design and contrac
Come with us on a journey into the world of Case’s products – and you don’t even have to go anywhere! The company’s new glasses mean you can take a virtual tour of its many products as they are put through their paces on a virtual construction site.
