Vulnerable road users face risks in the US. While road fatalities are falling overall in the US, pedestrians and cyclists have seen an increase in road deaths in recent years.
Driver fatalities have dropped from 27,348 in 2006 to 23,611 in 2017. However, road deaths for pedestrians and cyclists have increased from 5,567 in 2006 to 6,760 in 2017.
Poor attitude by US drivers is thought to be a key factor. Aggressive behaviour behind the wheel and driver distraction, particularly with the use of cellphones,
A new Swedish safety device can reduce risks for pedestrians and other vulnerable road users. The Amparo SeeMe warning system is said to reduce traffic speeds and raise driver awareness for cyclists or at pedestrian crossings. The system links an automatic radio tag carried by the pedestrian or cyclist to trigger solar-powered lights on bus stops or at crossings, to provide warnings to drivers.
Achieving Europe’s Vision Zero - eliminating road fatalities - requires a united effort from everyone in the road marking sector, both public and private. Collaboration and innovation are key to creating safer, more sustainable, and more efficient roads, from highways to bike lanes. Global company Geveko Markings is dedicated to this mission and shares its commitment to Vision Zero and beyond.*
