LiuGong targets stronger European market presence

LiuGong is hungry to increase its European market share – and is forecasting 500 unit sales in the continent in 2016. The Chinese construction equipment manufacturing giant is this week showcasing a number of Tier 4 Final/Stage IV compliant models for European customers - including the popular 856H wheeled loader and 925E and 933E excavators. Zeng Guang’an, chairman of LiuGong Group, said that Europe was one of the company’s biggest markets – with the UK alone tipped by the firm to reach over 250 unit sale
April 11, 2016 Read time: 2 mins
LiuGong Group chairman Zeng Guang’an sees big sales opportunities in European market

269 LiuGong is hungry to increase its European market share – and is forecasting 500 unit sales in the continent in 2016.

The Chinese construction equipment manufacturing giant is this week showcasing a number of Tier 4 Final/Stage IV compliant models for European customers - including the popular 856H wheeled loader and 925E and 933E excavators.

Zeng Guang’an, chairman of LiuGong Group, said that Europe was one of the company’s biggest markets – with the UK alone tipped by the firm to reach over 250 unit sales in 2016.

LiuGong opened its European HQ in Almere, the Netherlands in 2012. It serves as its European sales and technical support hub, and its spare parts distribution centre.

After gaining market share in the Netherlands and expanding into the UK market, the company entered the French market in October 2015, with the appointment of its first dealer, DiviMat, based in Rouen, north-west France.
 
“We are looking to continue the expansion into Western Europe. In this challenging market we need to move forward and be innovative,” said Guang’an, while also noting how more than 65% of total LiuGong equipment sales are now to markets outside China.

Howard Dale, chairman of LiuGong Europe, said that further announcements on LiuGong’s imminent moves into Belgium, Spain and Ireland will be made later this year.

The company’s big market push in Europe is set to benefit from more Tier 4 Final/Stage IV compliant E-Series excavators and H-Series wheeled loaders being introduced later this year.

Meanwhile LiuGong’s R&D capabilities have been significantly enhanced by the June 2015 opening of its new Global Research and Development Center in Liuzhou, southern China.

For more information on companies in this article

Related Content

  • Shantui’s Ghana mission
    November 23, 2012
    Shantui (Ghana) recently held its official opening in Ghana’s capital, Accra. In attendance were China’s Commercial Counsellor to Ghana, Gao Wenzhi; the minister of Trade and Industry of Ghana, Hanna Tetteh; the minister of Roads and Highways of Ghana, Joseph Gidisu; the deputy general manager of Shantui Construction Machinery, Cheng Zhaohong, who is also general manager of Shantui Construction Machinery Import and Export; Shantui’s Togo dealer, Cameroon dealer, Democratic Republic of Congo dealer, and the
    Read More
  • Tough market conditions, says CECE
    March 31, 2020
    European construction machinery manufacturers association CECE points out the tough market conditions.
    Read More
  • Q2 sales down but market share up for Volvo Construction Europe
    July 19, 2016
    Volvo Construction Equipment reports share growth as overall market declines in Q2. Lower demand in most markets outside Europe weighed on Volvo CE’s second quarter 2016 revenue. But this was partially offset by gains in market share in the heavy equipment segment, according to a written statement from the Swedish manufacturer. Adjusted for currency movements, Volvo CE reported net sales down 7% in the second quarter of 2016, impacted by lower demand in most markets outside Europe. Weaker machine sal
    Read More
  • Asphalt paving design advances
    June 15, 2012
    A diverse array of advanced paver designs is now being offered in the asphalt paving sector – Mike Woof reports With the World of Asphalt and INTERMAT 2012 events having both taken place in recent months, a series of innovations have been introduced for the asphalt paving market. Developments have come to market that widen the array of both US and European asphalt paving systems and all the major manufacturers have developed new pavers and materials feeders to meet the latest emissions requirements. Demand
    Read More

Highlighted Content