Global road safety programme being developed by Total and Michelin

Oil company Total and tyre manufacturer Michelin are joining forces to establish a global road safety education programme. This will be aimed at 10-18 year olds, with a view to reducing road deaths amongst the young. The road safety education programme is being launched via their corporate foundations. This project, developed with the support of Global Road Safety Partnership, aims to reach 100,000 young people over a three-year period. The Total Foundation and the Michelin Corporate Foundation have decide
June 14, 2018 Read time: 2 mins
Oil company 344 Total and tyre manufacturer 720 Michelin are joining forces to establish a global road safety education programme.  This will be aimed at 10-18 year olds, with a view to reducing road deaths amongst the young. The road safety education programme is being launched via their corporate foundations. This project, developed with the support of Global Road Safety Partnership, aims to reach 100,000 young people over a three-year period. The Total Foundation and the Michelin Corporate Foundation have decided to contribute €1.5 million jointly to this initiative.


Throughout the world, road crashes kill over 227,000 young people under 20.  In fact, it is the leading cause of death for 15-17 year-olds. This cooperation between Total and Michelin will launch its initial phase in France, Cameroon and India. The plan is then to expand the scheme to other countries and welcome new partners into the programme.

Partners of local and regional educational communities, the foundations of the Total and Michelin Groups will work together to provide solutions taking into account local realities and measuring the impact. This road safety education program for 10-18 year-olds will be developed using an innovative digital platform.

The programme will draw on the expertise of local Total and Michelin subsidiaries and will be impemented with the support of local partners and stakeholders. The programme will provide teaching materials to teachers and educators. This tool will also highlight good practices and assess the relevance of various actions, the goal being to customise the tool for each local community, optimising effectiveness.

For more information on companies in this article

Related Content

  • South Korea’s shocking road safety situation
    November 28, 2012
    South Korea suffers from an appalling rate of road crashes, acccording to a new report published by the Korea Transport Institute. The report investigated crash data from the 29 member countries of the Organisation for Economic Cooperation and Development. This revealed that South Korea has the highest road fatality rate of those 29 nations. In 2010, South Korea saw an average number of road deaths hit 11.3/100,000 individuals. Drilling down further into the data revealed that in 2011, pedestrians in North
    Read More
  • 1st IRF Europe & Central Asia Regional Congress held on in Turkey
    November 18, 2015
    The International Road Federation (IRF) organised its first Regional Congress & Exhibition in Istanbul, Turkey on 15–18 September, 2015 The IRF is a non-governmental, not-for-profit membership organisation founded in Washington, DC in 1948 with the mission to encourage and promote development and maintenance of better, safer and more sustainable roads and road networks around the world.
    Read More
  • Public-private participation for highway law enforcement
    April 18, 2017
    In some countries, public-private partnerships for road traffic law enforcement are helping to greatly reduce traffic fatalities. But careful implementation is essential, according to a new white paper. Big brother is watching you. Speed cameras are just a cash cow for local authorities. Police use them to keep their speeding ticket statistics high. The list of suspicions goes on. But there is nothing suspicious about road deaths, says Philip Wijers, chairman of the sub-committee on enforcement at the US-ba
    Read More
  • Concerns for young drivers causing crashes
    May 24, 2016
    Concern is being expressed for the safety of young drivers. Statistics both from the US and the UK reveal the shockingly high risk of young drivers being involved in crashes. They also reveal that young drivers are a danger not only to themselves, but to other road users as well as the occupants of their own vehicles. The latest figures from the UK show that 2,088 young drivers and passengers aged from 17-24 were killed and seriously injured in just one year. Although the data shows that drivers aged fro
    Read More

Highlighted Content