Global road safety programme being developed by Total and Michelin

Oil company Total and tyre manufacturer Michelin are joining forces to establish a global road safety education programme. This will be aimed at 10-18 year olds, with a view to reducing road deaths amongst the young. The road safety education programme is being launched via their corporate foundations. This project, developed with the support of Global Road Safety Partnership, aims to reach 100,000 young people over a three-year period. The Total Foundation and the Michelin Corporate Foundation have decide
June 14, 2018 Read time: 2 mins
Oil company 344 Total and tyre manufacturer 720 Michelin are joining forces to establish a global road safety education programme.  This will be aimed at 10-18 year olds, with a view to reducing road deaths amongst the young. The road safety education programme is being launched via their corporate foundations. This project, developed with the support of Global Road Safety Partnership, aims to reach 100,000 young people over a three-year period. The Total Foundation and the Michelin Corporate Foundation have decided to contribute €1.5 million jointly to this initiative.


Throughout the world, road crashes kill over 227,000 young people under 20.  In fact, it is the leading cause of death for 15-17 year-olds. This cooperation between Total and Michelin will launch its initial phase in France, Cameroon and India. The plan is then to expand the scheme to other countries and welcome new partners into the programme.

Partners of local and regional educational communities, the foundations of the Total and Michelin Groups will work together to provide solutions taking into account local realities and measuring the impact. This road safety education program for 10-18 year-olds will be developed using an innovative digital platform.

The programme will draw on the expertise of local Total and Michelin subsidiaries and will be impemented with the support of local partners and stakeholders. The programme will provide teaching materials to teachers and educators. This tool will also highlight good practices and assess the relevance of various actions, the goal being to customise the tool for each local community, optimising effectiveness.

For more information on companies in this article

Related Content

  • IRF task forces gear up for upcoming Dubai World Meeting
    March 18, 2021
    The International Road Federation is coordinating several member-led initiatives to achieve industry consensus around emerging trends that will be featured at the 18th IRF World Meeting & Exhibition on November 7th-10th, 2021 in Dubai.
    Read More
  • How retroreflection can assist in improving traffic safety
    April 29, 2015
    Better road markings can boost safety for road users. There is currently a strong focus on traffic safety in Europe with a number of programmes intended to reduce the overall number of crashes on roads and cut the statistics for injuries and fatalities. In the first EU programme implemented between 2001 and 2010, the goal was to halve the number of people killed in road crashes. Most EU countries showed significant improvement over the decade and a few countries met or even exceeded this target of 50% r
    Read More
  • IRF World Congress 2024: empowering mobility for a sustainable future
    August 5, 2024
    The IRF World Congress 2024 will focus on empowering mobility for a sustainable future for all.
    Read More
  • Bad roads make people poorer
    July 17, 2019
    India is said to be the fastest developing countries today only after China. Although India is doing excellently well in fields like education, industrialization, infrastructure, health, agriculture and fashion, there are still certain areas where the country is lagging behind. India's road network is gigantic and said to be only after the United States of America. But one of the striking underlying facts is the condition of the roads, around 30 percent of the country’s population lacked access to all-weath
    Read More

Highlighted Content