Global road safety programme being developed by Total and Michelin

Oil company Total and tyre manufacturer Michelin are joining forces to establish a global road safety education programme. This will be aimed at 10-18 year olds, with a view to reducing road deaths amongst the young. The road safety education programme is being launched via their corporate foundations. This project, developed with the support of Global Road Safety Partnership, aims to reach 100,000 young people over a three-year period. The Total Foundation and the Michelin Corporate Foundation have decide
June 14, 2018 Read time: 2 mins
Oil company 344 Total and tyre manufacturer 720 Michelin are joining forces to establish a global road safety education programme.  This will be aimed at 10-18 year olds, with a view to reducing road deaths amongst the young. The road safety education programme is being launched via their corporate foundations. This project, developed with the support of Global Road Safety Partnership, aims to reach 100,000 young people over a three-year period. The Total Foundation and the Michelin Corporate Foundation have decided to contribute €1.5 million jointly to this initiative.


Throughout the world, road crashes kill over 227,000 young people under 20.  In fact, it is the leading cause of death for 15-17 year-olds. This cooperation between Total and Michelin will launch its initial phase in France, Cameroon and India. The plan is then to expand the scheme to other countries and welcome new partners into the programme.

Partners of local and regional educational communities, the foundations of the Total and Michelin Groups will work together to provide solutions taking into account local realities and measuring the impact. This road safety education program for 10-18 year-olds will be developed using an innovative digital platform.

The programme will draw on the expertise of local Total and Michelin subsidiaries and will be impemented with the support of local partners and stakeholders. The programme will provide teaching materials to teachers and educators. This tool will also highlight good practices and assess the relevance of various actions, the goal being to customise the tool for each local community, optimising effectiveness.

For more information on companies in this article

Related Content

  • IRF Presents 2017 Road Safety Award
    August 1, 2017
    The International Road Federation has given its prestigious annual road safety accolade — known as the ‘Find A Way Award’ — to the Korea Ministry of Land, Infrastructure and Transport. The Find a Way Award was instituted as part of the United Nations Decade of Action for Road Safety by IRF chairman Eng Abdullah Al-Mogbel in recognition of the value of political leadership in driving road traffic injury reduction strategies. Every year, the Award distinguishes outstanding personal commitment to safer roads b
    Read More
  • Landmark first meeting of ITF’s Corporate Partnership Board
    January 22, 2014
    The International Transport Forum (ITF) at the OECD (Organisation for Economic Cooperation and Development) opened a new chapter in its long-standing cooperation with the corporate world after staging its first meeting on Monday 20 January 2014. Twelve multi-national companies from seven countries met in Paris to inaugurate the Forum's new Corporate Partnership Board (CPB). The CPB will serve as the ITF's mechanism for including expert knowledge from corporations in transport and related areas for policy a
    Read More
  • IRF side event at 2nd Global High Level Conference on Road Safety in Brasilia, Brazil
    January 4, 2016
    IRF Geneva, together with the Multi-lateral Development Banks (MDBs), and the United Nations Environmental Program (UNEP) organised a side event called “Safe Infrastructure for All Users.” The side event provided information about various tools and ongoing initiatives under Pillar 2 “Safe roads and mobility” of the Decade of Action. Nitin Gadkari, Union Minister of Transport of India, presided over a very well attended side event. Gadkari highlighted the importance of addressing the road safety of a
    Read More
  • Kosovo highway wins environmental award
    April 25, 2012
    Bechtel-Enka's Kosovo highway project has won the top prize in the Bechtel's own 2011 Green Footprint Awards for environmental achievements. The Bechtel-Enka joint venture project team was praised by judges for the campaign to reduce, reuse and recycle waste, which was unprecedented in the local area.
    Read More

Highlighted Content