Rapid International is officially uneviling its new look corporate branding at bauma. An important step forward, the company says the new logo refines and modernises the existing logo mark, and reflects both the history and the future of the company at a symbolic time for the organisation, as it welcomes the arrival of the next generation. John Pickering, son of Rapid's late founding partner Mr Bertie Pickering, joined the company recently as export sales manager.
