Ambitious growth plans for Alliance Tire Group

With plans to almost double its annual sales from $555m today $1bn in 2017, Alliance Tire Group (ATG) is keen to push its message of innovation at INTERMAT 2015. “It’s our ambition to be one of the top three global market leaders in the agricultural, forestry and construction sectors,” said ATG’s European president Peter Bauer, recently brought into the group to drive its expansion in Europe.
April 22, 2015 Read time: 2 mins
ATG hopes that innovative tyres such as the 506 Dual Master [or 344 or Beefy Baby III] will help the group double its sales in the next two years.

With plans to almost double its annual sales from $555m today $1bn in 2017, 8066 Alliance Tire Group (ATG) is keen to push its message of innovation at INTERMAT 2015. “It’s our ambition to be one of the top three global market leaders in the agricultural, forestry and construction sectors,” said ATG’s European president Peter Bauer, recently brought into the group to drive its expansion in Europe. “It’s important for us to be innovative, to fulfil the needs of tomorrow.” ATG uses its research and development facilities to introduce new concepts and models of tyre every year. Manufacturing is carried out using a combination of a high-tech facility in Israel and with two plants in India, the second of which is under construction and will be up and running later this year. Among the innovative tyres on the stand are the Alliance Dual Master 506 tyre series. ATG has developed a new means of connecting the tyres to overcome problems experienced with traditional dual tyres due to failure in the rubber connecting the two sections. “We first launched this innovation in 2000 and since then three or four companies have tried to copy us and failed,” says ATG’s head of development in Israel, Dr George Ronai. The newest 506 Dual Master is available in size 315/80R22.5. Designed for use on excavators, dumpers or loaders, ATG’s 344 Heavy Duty tyres replace traditional dual wheel configuration with one tyre. With steel belted radial construction, the tyres have a reinforced bead, lower lug angle for improved grip and a wider space between lugs to aid self-cleaning. However, the tyre pattern means that at its centre the lugs are closely spaced to reduce the tyre’s rolling resistance on hard surfaces. Steel breakers aid uniform ground pressure, and prevent punctures and downtime. ATG is also looking to replicate the success it has enjoyed with its Galaxy tyres in the US. “Every third skid steer in the US has Galaxy tyres,” says Ronai. Tyres such as Beefy Baby III and Trac Star ND benefit from a range of features including beefed-up sidewalls and rim shield protectors to help them last longer.

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